Colgate-Palmolive is exploring the sale of several mass-market personal care brands, including Softsoap, Irish Spring, and Speed Stick, according to reports. The consumer goods group is said to be reviewing its portfolio amid intensifying competition in the US.
The selected brands could collectively raise over US$1 billion, as cited by Reuters.
Colgate is reportedly working with investment bank Goldman Sachs on the potential divestment.
