10 February 2025
IFF announces the launch of its new artificial intelligence (AI)-powered search tool: ScentChat. The application connects directly to leading messaging platforms. It uses advanced semantic AI and natural language processing (NLP) to enhance the fragrance creation process by adding real-time consumer feedback, coupled with qualitative information.
“The ScentChat tool has been specifically developed to enable direct, real-time communication between consumers and fragrance designers via widely used platforms such as WhatsApp and Facebook Messenger.”said Valery Claude, Senior Vice-President, Innovation, Fragrance Creation and Design.
