Major international beauty brands are turning their focus to the Indian market, regarded as the new beauty Eldorado. With its deeply rooted traditions, the rise of local brands, and innovations across all categories from skincare to haircare, India, the world’s most populous country, is emerging as a major player in beauty.

A key trend driving this growth is the revival of Ayurveda, which has evolved into a modern phenomenon in India while captivating Western consumers with its holistic approach and natural remedies. Brands launched by the Indian diaspora, such as Fable & Mane, Inde Wild, and Just Humans, have made Ayurveda both modern and appealing. In India, local brands like Nat Habbit, Gunam Beauty, and Bollywood star Deepika Padukone’s 82°E are thriving. Indian consumers cherish Ayurvedic traditions and family beauty recipes but face unique challenges like heat, humidity, pollution, and hard water, shaping demand for UV care, innovative textures, and hybrid products. Sunscreen launches have surged, with formats like sticks, gels, mists, and tinted moisturizers offering advanced benefits such as anti-aging, dark spot reduction, and acne care.

Additionally, there’s a growing shift towards science-backed, derma-focused brands as Indian consumers seek targeted solutions and proven efficacy. Brands like Minimalist and The Derma Co have gained success by offering affordable, ingredient-driven formulas tailored to Indian skin, with Minimalist even expanding to markets like the UAE and the UK.

CONTACT

To learn more about Indian beauty trends, please join Asia Cosme Lab during the webinar on 27^th of February, or reach them by email.

Heloise Lefebvre du Prey

South Asia Project Manager at Asia Cosme Lab

h.lefebvreduprey@asiacosmelab.com

https://www.asiacosmelab.com/