Japanese cosmeceutical skin care brand Curél says it is capitalising on Fine Fiber technology to reinforce its position in the global derma beauty market.
On February 20, Kao Corporation announced that Curél will launch two products which use its Fine Fiber technology to combat severely dry skin. The firm describes the new products as “a new skin care method for intensive moisture care.”
The Fine Fiber technology by Kao creates a barely visible film on the skin with the help of a handheld electrospinning device developed by electronics firm Panasonic.
This technology was first applied to two of Kao’s luxury beauty brands, SENSAI and est, and the response from consumers motivated the company to democratise it.
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