By Annemarie Kruse
Cosme Tokyo, Japan’s largest retail cosmetics trade fair, held its 14th edition from 14–16 January 2026 as part of Cosme Week Tokyo at Tokyo Big Sight. According to the organisers, 32,563 attendees visited the four Cosme Week shows. In addition to Cosme Tokyo, the line-up included Cosme Tech (ingredients, packaging and OEM/ODM) — by far the largest of the four — as well as the Cosmetics Marketing Expo (services for the Japanese beauty industry) and Hair Expo (salon and retail haircare and styling).
1 .Korean companies were especially visible across the finished products halls at Cosme Week Tokyo, a post-pandemic trend that underscores K-beauty’s sustained momentum in Japan’s retail beauty market, particularly within the mass segment. Here are the standout innovations identified by Premium Beauty News among Korean and Japanese exhibitors:
2 .Japanese beauty brand B No Sol presented a new pore care EMS device. The Nose Beauty Device is a USB-chargeable infra-red/EMS device that is clamped onto the nose like a tiny pair of earphones. The wings of the nose are covered with the EMS pads so that the red light and the electro-magnetic stimulation can tackle inflammation, helping to decrease pore size.
3 .Korean newcomer dermo brand Mela-K targets consumers suffering from vitiligo, a chronic skin condition in which melanin production is interrupted, resulting in lighter/whitish skin patches that are particularly visible in darker skin tones. Mela-K’s line-up offers a skin brightening Radiance Ampoule formulated with a patented melanin-regulation ingredients complex to help restore the natural balance of damaged melanocyte activity. The line also includes an innovative foundation pen (available in two shades) with a felt-tip applicator. The foundation is a very liquid formula similar to long-lasting lip stains and the pen is used to precisely colour in lighter skin patches. According to the brand, the colour lasts up to three days.
