By Davide Musardo
Abstract
The cosmetic market in 2025 has been characterized by significant transformations, where science-driven innovation, sustainability demands, and digital technologies converge to reshape consumer expectations and industry practices. This article provides a panoramic overview of the most relevant market trends, with a forward-looking perspective toward 2026. Particular attention is devoted to skin longevity and healthy aging, the evolution of clean beauty, and the integration of sustainable packaging solutions. The regulatory challenges associated with these shifts represent a critical undercurrent, shaping both the feasibility and credibility of innovation. The aim is to offer readers an evidence-based analysis of key directions, highlighting opportunities, risks, and compliance implications for the near future.
Keywords : Cosmetic market trends; skin longevity; clean beauty; sustainability; artificial intelligence.
