By Mieke Meintjes
Cosmetic conglomerate Coty and OpenAI, creator of ChatGPT, are collaborating to expand the beauty company’s use of AI across selected parts of its global business.
The deal grants Coty access to ChatGPT Enterprise, enabling employees to use OpenAI’s “most capable” models with advanced security and privacy protections. According to Coty, the AI will support employees in their daily work and collaboration to improve efficiency and operability.
The company stresses that it will keep human expertise at the center of its operations and that the technology will not replace creative or strategic roles in the business.
