Kacey Culliney
26 May 2025
Data-driven innovation is promising for the future of beauty, but there remain challenges ahead – particularly around accuracy and full supply chain integration and alignment, say experts.
As data capture and analysis continued to boom worldwide, the beauty industry was now looking to pivot around data further upstream, to help ingredient cataloguing, trend tracking and new product development. But what sort of hurdles faced industry when innovating around data? And was data really the future for beauty supply chains globally?
Speaking at last month’s in-cosmetics 2025 tradeshow in Amsterdam, a panel of industry experts weighed in.
