By Jesa Marie Calaor
Dyson is launching the Airwrap I.D. At first glance, you might think, wow, that looks…the same! (Well, of course it does—it’s still an Airwrap.) But the device now has the ability to be connected to an app for added customization and even more-efficient styling. “Airwrap I.D. allows users to input information about their hair, skill level, and styling goals on the MyDyson app, and the machine intelligently creates the optimal curling sequence with just the push of a button,” says Robyn Coutts, senior design manager at Dyson.
In practice, what does this look like? In the app, you’ll be able to input your hair’s type, length, texture, style retention, as well as your skill level using your device and your styling goals. Once you enter that information, the app determines how many seconds you spend wrapping your hair around your device, letting it set, and hitting it with a cool shot.
According to Coutts—and me, who has never hit the button in her life—many users forget to use the cold shot feature of the Airwrap. Hairstylist Devin Toth, who is not affiliated with the brand, says this is key to maintaining a hair look. “The cold shot button makes the new hairstyle and texture last longer,” he says. “It will fall quicker if you skip it.”
