Discover the latest perfume trends and consumer preferences in the UK and France
21 Mar 2025
Fragrances can define emotions, evoke memories, and enhance personal identity. Consumers in the UK and France embrace fragrances as essential elements of self-expression and ambiance. Scents can bring comfort, allure, and confidence, shaping moods and spaces.
Innova Market Insights’ Innova360 research highlights evolving fragrance trends in these countries, spotlighting the consumer preferences, leading brands, and minimalist fragrance launches that drive these markets.
Consumer fragrance preferences
Personal care demands reflect simplicity and intentionality, with “skinimalist” scents increasingly gaining consumer attention. Minimalist routines in the UK and France drive demand for subtle, clean, and intimate fragrances. The “less is more” approach highlights a few key notes, ensuring each element stands out without overwhelming the senses.
