By Hui Ling Dang
There is an increasing shift in the perception of beauty in Asia, where good skin is no longer just about visual appearances, but also a marker of an individual’s health and level of self-care.
According to Sanjana Balani, founder of India-based Potion Hybrid Skincare, holistic beauty is at the moment a matter of merging self-care and wellness.
“For centuries, Asian populations have invested in wellness and it’s now showing up in [its connection to] our skin, which has become a new health marker. Especially in Asia, we are seeing this shift in beauty from vanity to functional and ritualistic. Skin is no longer aesthetic, it’s diagnostic.
“In fact, in South Korea and Japan, people who have good skin are respected more as it seems as if they are on top of their game. I’m not saying you have to be free of acne because no one is perfect, but just having healthy skin is seen as a huge marker of health, self-care, and wellness,” she told CosmeticsDesign-Asia.
Due to Asia’s rich history in traditional medicine and rituals, the link between mental well-being and skin health has long been rooted – although not widely recognised – in this region.
