Our Dove, Dove Men+Care and SheaMoisture brands have all launched whole-body deodorants, responding to rocketing consumer demand. Here, a scientist from our Deodorants R&D team explains how these new products are designed to work almost everywhere.
Most deodorants are developed for use on the underarms, controlling odour and providing lasting freshness. Here at Unilever, we’ve got entire labs devoted to the study of underarm odour – and over the years, we’ve designed thousands of products for application to armpits.
But in the past six months, three of our deodorant brands have launched something different. In the US, Dove, Dove Men+Care and SheaMoisture have all come up with new deodorants designed for use on multiple areas of the body.
Responding to the rapidly increasing interest in whole-body deodorants, our scientists have created formulas that prioritise freshness and manage odour from parts beyond the pits. These aluminium-free dermatologist-approved sticks, creams and sprays are made to be used anywhere from the neck down. Our cream format can even be used in the intimate area, and is gynaecologist-tested.
We caught up with Diane Keenan, Associate R&D Director, to learn more.
