By Park Yong-sun
Beauty tech corporations “ImagineFactory” said on the 12th that it was selected as the lead research and development institution for the “2025 SME Technology Innovation Development Project (purchase-linked – innovative challenge)” organized by the Ministry of SMEs and Startups.
ImagineFactory will identify the relationships among artificial skin sensors, human sensory data, and consumer post-use response data, and will work on developing a model in which AI automates cosmetic formulations. The project is overseen by the Korea Technology and Information Promotion Agency for SMEs (TIPA), with the Seoul Center for Creative Economy & Innovation participating as the operating institution. Amorepacific is also participating as a demand-side corporations.
ImagineFactory has accumulated knowledge in the beauty and health sectors by providing consulting to cosmetics corporations laboratories since 20 years ago, and has steadily integrated data analysis and AI model development capabilities. In particular, it has developed AI-based solutions using Deep Dive Analytics.
For innovation in the data collection process, this project designs an Agentic System to improve three areas: collection coverage, collection volume, and data quality. It is also developing a “cosmetics sensory reverse-design model” based on AI Reinforcement Learning, which is needed for combining cosmetic ingredients.
