By Kirsty Doolan
Here’s how Estee Lauder Companies is revolutionising the way it creates perfume at its new Paris Atelier.
Key takeaways
. Estée Lauder Companies has launched a Fragrance Atelier in Paris,
marking a major milestone in its fragrance innovation strategy.
. The Atelier integrates Al, neuroscience, and olfactive modelling to
accelerate scent creation and reduce development lead times by up
to 50%.
. It serves as a collaborative hub for brands including Jo Malone
London, TOM FORD, Le Labo, and more.
. The space includes a Music Room and advanced laboratories for
molecular analysis and emotional modelling.
. The launch reinforces Estee Lauder’s strategic commitment to
France as a global centre for fragrance excellence.
Estee Lauder Companies Inc. has unveiled a Fragrance Atelier within its newly opened La Maison des Parfums on Rue Volney in Paris. The company described the launch as a “significant milestone in its longstanding commitment to fragrance excellence and craftsmanship.”
President and CEO Stephane de La Faverie said he believes the Atelier will drive future growth in the dynamic fragrance category by merging world-class expertise, cutting-edge technology, and the artistry of scent creation to accelerate innovation across the portfolio.
