Beatrice Wihlander
Data and artificial intelligence (AI) are increasingly used in the cosmetics industry, especially for K-beauty. According to Trendier AI, beauty companies can cut their marketing research and production time by tenfold, innovate new ingredients, and speed up consumer feedback by using the emerging technology.
“[AI in the beauty industry] isn’t just about the future, it’s already happening now. AI is being applied across the entire value chain of the beauty industry. This includes new ingredient research, product concept development, creating marketing claims, social media content creation, and global sales strategy,” Kei Chun, CEO and co-founder of Trendier AI, tells Personal Care Insights.
