By jayanne global business editorial committee
The most accurate lens through which to understand the current state of K-beauty is always the field itself. The author, Inhoo Cho, Global Business Director of skincare brand Barr, is a business strategist who previously served as Innovation Manager at Nestlé and Head of Strategic Marketing at Sweet Bio (Greek Day), as well as the author of Commerce Insight and Investing in the 1% Possibility. Having long connected brands with markets, he visited Cosmoprof Bologna this March to assess whether K-beauty has evolved beyond a trend into a defining force within the global supply chain. The following is his on-site report.
