Paris, 11th June 2025 – L’Oréal Groupe and NVIDIA are collaborating to unlock AI’s potential across multiple aspects of beauty, in order to enable groundbreaking, never-before-imagined beauty experiences. Through this collaboration, L’Oréal and its partner ecosystem will leverage the NVIDIA AI Enterprise platform for rapid development & deployment of AI, like the scaling of 3D digital rendering of L’Oréal products, for a fusion of physical AI and generative AI, expanding creative possibilities.
“Our focus is to drive unparalleled consumer engagement, with both creativity and technology, as transformative technologies such as gen AI & agentic AI redefine our consumer expectations.” said Asmita Dubey, Chief Digital and Marketing Officer, L’Oréal Groupe. “We are incredibly excited to collaborate with NVIDIA to leverage AI’s potential, in order to augment creativity, and to help turn consumers’ beauty dreams into reality.”
“Generative AI is bringing digital intelligence and agility to enterprises. By leveraging NVIDIA AI Enterprise, L’Oréal is bringing rapid innovation, scalability, personalized marketing and advertising that improve consumer engagement and conversion,” said Azita Martin, Vice President and General Manager Retail and CPG, NVIDIA. “L’Oréal, along with NVIDIA is unlocking the full potential of AI in beauty, and make consumer beauty experiences even more seamless, rewarding and fun.”
