Maybelline New York, SkinCeuticals, CeraVe and Garnier are part of the project.
By: Lianna Albrizio
L’Oréal is partnering with OpenAI. The announcement was made at VivaTech 2026.
Officials dub this as a “landmark collaboration” and a “defining moment in beauty’s transformation in the age of AI.”
Today’s announcement is part of L’Oréal’s wider presence at VivaTech 2026. This is L’Oréal Groupe’s 10th anniversary at Europe’s tech and innovation event.
“At L’Oréal, we believe we can be more demanding of AI to augment our beauty consumers, our metiers such as marketing and research and our employees”, said Asmita Dubey, chief digital and marketing officer at L’Oréal. “Our collaboration with OpenAI structurally supports this ambition to bring new solutions within beauty vertical.”
L’Oréal says the partnership is structured around two domains: consumer journeys towards agentic commerce and AI for research and marketing.
