The personal care industry’s deployment of AI tools is exposing legal vulnerabilities around consumer consent and data privacy. Beauty brand’s AI-powered tools are drawing questions on biometric privacy, and MAC Cosmetics is the latest to face potential consequences.
On June 4, a US federal judge in Illinois denied MAC Cosmetics’ motion to dismiss a consumer’s data privacy suit. The class action, which will now proceed, was filed by an Illinois resident who is accusing the beauty retailer of collecting imagery of her facial geometry and biometric data via its in-store and online virtual try-on services without adequate disclosures or written consent.
