The Middle East and North Africa (MENA) personal care market will be worth $95.2 billion by 2030, according to a report by BCC Research.
Regional Analysis of the Beauty and Personal Care Market: Middle East and North Africa forecasts an annual compound growth rate (CAGR) of 9% from 2025-2030.
The report expects Saudi Arabia to dominate the market with a CAGR of 9.8%, reaching $13.4 billion by 2030.
An increasing demand for luxury and premium cosmetics products and growing awareness about self-care and personal hygiene products drive the Saudi Arabian market for beauty and personal care.
