Market intelligence outfit Mintel has revealed three global trends it believes will have a “profound impact” on the beauty and personal care industry in 2024.
The company’s annual Global Beauty and Personal Care Trends report identifies ‘NeuroGlow’, ‘Beaut-AI’, ‘Sophisticated Simplicity’ as shaping the sector next year.
Mintel defines ‘NeuroGlow’ as the future of wellness, intertwining mental wellbeing with physical appearance.
Brands, it says, will adopt a comprehensive approach, integrating technology, partnerships, inclusivity, and personalization.
Practices like psychodermatology and neurocosmetics will gain traction, and wearable devices will enhance the mind-skin connection.
