By Beatrice Wihlander
The UK-based organization Which? bought 34 beauty products from well-known brands on eBay, Amazon, Vinted, and TikTok Shop, and 67% were counterfeit. The fake products pretended to be brands such as CeraVe, La-Roche Posay, Charlotte Tilbury, and The Ordinary. The four e-commerce platforms have already shipped thousands of these products to buyers.
Six out of six products bought from Vinted were fake, five out of six from TikTok Shop, eight out of 11 from eBay, and four out of 11 from Amazon.
“Trading standards needs to take decisive action to prevent these products from making their way into people’s homes, but because of limited resources and competing demands, counterfeit investigations are being deprioritized in many parts of the UK,” Rocio Concha, Which?’s director of policy and advocacy, tells Personal Care Insights.
“The government must ensure there are clear duties on online marketplaces to prevent the sale of counterfeit goods, and urgently commit to the reforms needed to ensure our consumer enforcement system is fit for the 21st century.”
Editorial
