Beatrice Wihlander
Nivea is stressing the need for finer regulatory distinctions between cosmetics and pharmaceuticals in India to allow the domestic industry to grow and compete internationally. This comes as beauty giants increasingly view India as a key growth market.
Earlier this week at Massmerize 2025, an event organised by the Federation of Indian Chambers of Commerce & Industry, Geetika Mehta, managing director at Nivea India, said: “The personal care space is generally looked at like drugs and cosmetics together.”
