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CBD in Personal Care Products via Sensory Spectrum

CBD has been a hot topic in 2019, and this trendy ingredient has been popping up in all sorts of skincare and cosmetic products. From serums and oils to salves and balms, beauty brands both small and large are capitalizing on the buzz and perceived benefits of CBD.

But the world of CBD can sometimes be confusing; terms are often used interchangeably, creating the mistaken impression that products are delivering health benefits. Uninformed consumers are paying a premium for benefits that they are not actually receiving.

This misinformation has inspired me to do some investigation… On a recent trip to Ulta to pick up some beauty staples, I noticed a lip balm that had marijuana leaves on the packaging. I chuckled as I picked it up and read the tagline aloud to myself: “Good vibes lip balm, with cannabis sativa.” But what is cannabis sativa, and how does it differ from CBD?

Let’s dig in.

Read more…

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