By Daniel Whitby    10-Apr-2017

Daniel Whitby from Alba Science evaluates the directions in which the sun care sector is heading and asks: how can sun safety be guaranteed?

The global sun care market is estimated to be worth a potential US$11.1bn by 2020, driven by increasing awareness of the harmful effects of sun exposure.

While Europe remains the largest market, the highest growth is predicted to come from emerging markets such as Asia Pacific, Latin America and also Eastern Europe^[1]. Sun protection has come a long way since the launch of Hamilton Laboratories’ commercial formulations in 1932 and Ambre Solaire sun tanning oil in 1935.

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