Hybrid Sun Care: Anessa to Launch Multifunctional Skin Brightening Sunscreen in Response to Changing Pandemic Needs via Cosmetics Design Asia

Japanese cosmetics giant Shiseido is set to launch a new multifunctional sunscreen under the Anessa brand that has skin brightening properties as a response to the changing consumer needs in the wake of the COVID-19 pandemic.

Anessa’s Brightening UV Sunscreen Gel is described as a ‘medicated’ brightening sun protection product that can be used for brightening and moisturising care.

The new launch is set to debut in Japan under a limited release from June 21 onwards.

Anessa is Shiseido’s dedicated mass market sun care brand that is primarily available in pharmacies and drugstores.

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By Amanda Lim – 01 Jun 2021