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Hot on the heels of its investment in Korean fragance brand BORNTOSTANDOUT, wich “explores provocative and non-confirmist olfactory territories,” L’Oréal’s venture capital fund BOLD has now turned its sights to ever-expanding Indian beauty market.
A Linkedin post from the company declared it was “expanding our beauty’s horyzons in India”.
BOLD has invested in two new brands: science-driven skin care brand Deconstruct and clean hair care brand Arata.
