2018 began with all the R&I expectations sourced in the latest technologies: personalized cosmetics, devices, imaging, e-diagnostics, I.A, IoT, big data… How will these new concepts influence the way to support claims?
After COSMETAGORA (booth 44) in Paris and COSME’TECH in Tokyo, we will continue to follow the progress of cosmetics testing field to share with you its most up-to-date and finest overall view. In this newsletter, we will inform you about the Hair Care and the “soothing effect” assessments. Then we will give you the latest news of our partners’ instrumentation and testing labs: Bio-EC, Cerco, Cosmepar, Dermscan, Eotech, Eurofins, Intertek.
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We will have a focus of the last news of our partners : BIO-EC, CERCO, COSMEPAR GROUP, DERMSCAN GROUP, EUROFINS,INTERTEK
BOOM IN THE EFFICACY TESTING OF HAIR PRODUCTS
Hair and beauty is a wide field of investigation for both devices manufacturers and testing laboratories.
The Hair care global market is recording an annual growth of 3% and will exceed the $ 91 billion said Premium Beauty News last year. Shampoos, conditioners, colorations, permanents, styling gels, offer various ways to follow the hairstyle trends. The ingenuity of the cosmeticians makes so many organoleptic designs possible with a multitude of benefits whatever is the type and ethnicity of hair: Care, Volume, Anti-Frizz, Smoothing, Flat Hair, Repair, Gloss, Shine, Colour, Fine Hair, Curly Hair, Restore, Anti-Sebum, Anti-Dandruff, UV Protection, Anti-Breakage, Moisturising…
The list of the biometrological protocols dedicated to fibres and head testing is vast focusing different targets: the scalp, the cuticle, the cortex, the hair structure and mecanisms or the growth…
The major issue of this beauty category is to answer the needs to combat both intrinsic and external damages (mechanical, thermal or chemical treatments) and protect from the environmental conditions.
To substantiate all claims there are many protocols analysing at both microscopic and global scales. No need to split hairs anymore!
Happy New Year !
Anne Charpentier
CEO
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