Estimated monthly search volumes show dramatic increases for several targeted queries: «Beauty for Women Over 40» increased by 525 % and «Skincare for People Over 40» 391 %, according to the analysis conducted by Fresha based on Glimpse data as of September 1, 2026.
Volumes and Trends by Query
The five terms analyzed result in distinct orders of magnitude: «Makeup for Mature Skin» totals approximately 43,000 monthly searches, up 73.% year-over-year. «Beauty for Women Over 40» and «Skincare for People Over 40» have approximately 4,000 searches each, with +525 % and +391 %, respectively. «Makeup for Women Over 40» and «Makeup for Women Over 40» recorded approximately 5,000 and 1,000 searches, up 64 % and 396 %, respectively.
