Imagine a cleanser designed specifically for your skin type, a shampoo tailored to your hair’s individual needs, or a foundation matching your unique skin tone.
Personalisation trends are rapidly seeping into all sectors of the beauty and personal care (BPC) industry as consumers increasingly demand curated products and experiences. This shift is pushing brands to rethink skincare, haircare, and cosmetics.
This article will examine the rise of personalisation in beauty, exploring inclusivity, advanced technology, consumer empowerment, and expert collaborations—all of which are pivotal for revolutionising this dynamic landscape.
Differentiating Between Personalisation and Hyper-Personalisation
Traditional beauty personalisation might involve choosing a cleanser for oily or dry skin, but hyper-personalisation goes further, leveraging advanced technology to deliver tailored solutions, using consumer-provided data from surveys or consultations to create customised beauty products.
For example, the US-based brand Function of Beauty customises haircare by offering ampoules to mix with shampoo or conditioner to enhance their benefits. Using online questionnaires, they develop formulations based on hair type, goals, and preferences.
