Sabine Waldeck
Planet-friendly beauty innovations are increasingly centered around the needs and values of the end consumer. Suppliers and regulators are taking notes from the public to provide ethical cosmetic ingredients that are effective and do not involve greenwashing.
Data from Innova Market Insights data suggests that 52% of global consumers say they always consider sustainability when purchasing personal care products. Meanwhile, 47% are willing to pay more for eco-conscious options, signaling that “green values” increasingly influence spending habits.
