94% of Gen Zers in China do research on product ingredients, efficacy and safety before purchasing to know if the product is suitable for their skin type & concerns*.
*Source: sgpjbg.com CBNData.
This figure highlight Chinese consumers pain point since the instability of ingredients and additive of paraben: freshness of skincare products.
So ‘Free from’ claims + mono dose packaging able to maintain the freshness are now 2 key assets to highlight product safety and efficacy.
By Asia cosme Lab
Indie beauty represents the entrepreneurial and innovative spirit pushing the personal care industry forward. According…
KOSÉ Corporation and Tokyo Electron Device Limited will jointly exhibit a “Mixed Reality Makeup 0…
Will the recurring controversies over the actual level of protection that sunscreens provide soon come…