Mieke Meintjes
Revieve has released an AI-powered tool, called Skin Age Diagnostics, to identify a user’s skin age and deliver data-driven skin care recommendations. RoC Skincare is the first brand to implement the feature into its digital experience to refine its consumer personalization strategy.
The Skin Age Diagnostics tool aims to make complex skin analysis easier for consumers to understand, helping brands provide a more digestible consumer experience. Rather than overwhelming users with raw data or unfamiliar skin parameters, the skin age output offers a single, relatable reference point: age.
