Artificial Intelligence (AI) technologies can help beauty companies accelerate eco-innovation from start to finish, aligning efforts to key United Nation sustainability goals. According to a review published in Cleaner Production Letters [1], however, use of AI to drive sustainable cosmetic innovation remains underexplored.
Up until now, the integration of AI into the cosmetics industry has “predominantly focused on personalisation, marketing, and supply chain optimisation,” the researchers wrote. But there is a clear gap in how AI can be used to drive green product innovation, they said.