Skinobs half-year audience report highlights key trends in cosmetic testing for the first semester of 2025
The first half of 2025 has brought continued momentum in both preclinical and clinical cosmetic testing. Skinobs’ latest audience report, based on usage data from its testing platform and editorial channels, provides a comprehensive overview of the evolving dynamics in claims, methods, and scientific engagement across the beauty industry.
A global hub connecting cosmetics stakeholders worldwide
With 4,000 searches from 98 countries and over 24,700 pages viewed, Skinobs reaffirms its role as a leading connector between cosmetics brands and testing laboratories. The newly launched messaging system recorded 565 direct contact requests, underlining the platform’s value for professionals seeking efficient, targeted collaboration. While France continues to represent the majority of users (60%), growth in Asia and North America points to an increasingly global audience.
Preclinical: ‘Well-ageing’ rises to the top as a mechanistic claims gain traction
The Preclinical Testing Platform saw a noticeable shift in claim searches, with “well-ageing” now ranking first—surpassing traditional themes such as hydration and anti-wrinkle. Other popular claims include microbiome compatibility, skin barrier reinforcement, and wound healing. This reflects the ongoing transition from anti-ageing narratives toward a more holistic vision of skin longevity and health.
There’s growing interest in mechanistic insights, illustrated by the rise of claims such as anti-redness, content-container interaction, and extracellular matrix support. Sophisticated biological models, including 3D skin cultures and organ-on-chip systems, are playing a greater role in substantiating these types of claims. These platforms help researchers simulate real-life skin conditions more precisely, opening the door to deeper and more meaningful efficacy evaluations.
Clinical: Diversified claims and neurosensory testing in the spotlight
Clinical evaluation trends show a similar evolution. With nearly 4,800 users this semester, Skinobs’ Clinical Testing Platform highlights a broadened scope of interest: while hydration remains the top-searched claim, “well-ageing” surged to third place. Claims like anti-pollution, radiance, soothing, and repair also gained prominence, indicating a consumer preference for comprehensive care over isolated benefits.
Biometrological testing continues to dominate, accounting for a significant share of the clinical studies, but there’s now a more balanced distribution with tolerance testing and consultation services. Neurosensory evaluations, which assess emotional, subjective, and physiological responses to cosmetic products, are gaining traction. These methods bring a neuroscientific dimension to cosmetic testing, resonating with brands seeking to craft sensory-rich experiences.
Cosmetics Testing News: a rising media voice for scientific cosmetics
Celebrating its 10th anniversary, the Cosmetics Testing News continues to grow as a trusted media outlet for beauty professionals worlwide. With over 26,000 monthly reads and 7,082 subscribers from 94 countries, the platform consolidates its position as the reference source for efficacy, safety, and innovation news in the cosmetics testing space. The latest redesigned version enhances readability and access to curated, expert-driven content.
A sector driven by innovation, transparency, and scientific integrity
The Skinobs audience report reflects a cosmetics industry in transformation. Testing is no longer a behind-the-scenes technical requirement—it’s a central, strategic pillar of product development and marketing. Brands are increasingly expected to deliver proof-backed, inclusive, and health-conscious products aligned with a deeper understanding of biology and human experience.
The growing interest in well-ageing, eco-consciousness, and even oral care efficacy shows that beauty routines are evolving toward full-spectrum well-being. Through its platforms, editorial content, and initiatives like We Are Testing®, Skinobs continues to support professionals in navigating these changes and developing high-performance, responsible cosmetics for today’s global market.
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