The Cosmetics Testing News

Social media plays a central role in the daily lives of over 5 billion internet users, or 66% of the…

17 February 2025 Kristel Milet The group Semantiweb, an expert in social media listening and consumer intelligence, examined the spontaneous…

Brands need to focus their communication on beauty maintenance routines, a growing trend on social media. About 33% of Gen…

We need no statistics to assert the influence of social media, and the integral role it plays in our day-to-day…

Bruno Halioua 1 Christelle Le Roux- Villet 2 Catherine Baissac 3 Yaron Ben Hayoun 4 Nuria Perez Cullell 5 Marketa…

There are more than six million Instagram posts alone tagged #kbeauty…and that’s not counting all the variations on the theme….

New campaign features beauty influencers who will use the prototype mirror to demo dermaplaning and produce content to help dismantle…

L’Oréal’s Garnier brand has launched a no rinse conditioner line across Europe this week, in a move set to challenge…

With most of us still under Covid restrictions in 2022, it is time to reflect on what we really want…

Unilever’s Baby Dove wash and lotion has fallen foul of guidelines set by the UK’s ad watchdog, which ruled the…

While they regularly share makeup trends and tutorials on social media, particularly on Instagram and TikTok, for young US people…

How did Lubrizol become interested in doing an in-depth color cosmetics study? Makeup is one of the most dynamic categories…

Since Tesla founder Elon Musk’s recent Clubhouse appearance broke the start-up’s 5,000-person limit per room, the invite-only Silicon Valley darling is…

Muttenz, Switzerland – May 08, 2019 Genetically-determined factors of aging, called chronoaging, are one determinant of aging. But they are…

with millennials a key consumer group, what are the best practices marketers should be implementing to promote personal care, skincare…