By Bernard Marr
Every industry is finding and deploying use cases for generative AI, from automating routine workflows to designing entirely new products and services.
The beauty industry, traditionally always highly tech-focused, is no exception. Now, L’Oréal, the world’s largest cosmetics company, has announced a major deal with Nvidia that will supercharge its ambitions to roll out generative AI across its business.
L’Oréal is no stranger to AI, and I’ve been following its progress in the field since 2019. However, it clearly believes the game has moved on and that generative AI, capable of creating entirely new content from existing data, will be hugely significant to its future.
Through the partnership announced this month (June) at the VivaTech Paris Expo, L’Oréal will join Nvidia’s AI Enterprise microservices ecosystem. One of the first initiatives breaks new ground for the industry by spanning design and marketing functions, bringing 3D product visualizations to life for both marketing and product research purposes.
So, is L’Oréal getting set to unleash the ultimate AI glow-up on the industry? And how is the beauty and cosmetics industry as a whole adapting to the game-changing opportunities? Let’s take a look.
