The concept of longevity is far more nuanced and subjective than the idea of a long-life expectancy alone. Beyond quantifying the number of years lived, individuals can hold very different views on what longevity means. As part of our pursuit of industry-leading nutritional innovations that elevate health expectancy, we decided to dig deeper into consumer perceptions of longevity. In fact, we polled over 1,000 consumers spanning Baby Boomers to Generation Z across nine countries—the US, Mexico, Brazil, UK, Germany, Italy, China, South Korea, and Japan—to learn what people really think. Read on for our top three insights into the latest global consumer priorities and concerns around aging, life expectancy, and health expectancy.
What are consumers’ biggest worries about aging?
It’s a sobering fact that we’re losing almost a decade to ill health, with a ten-year gap between life expectancy and health expectancy—years lived in good health feeling well and mostly free of disease. Echoing this sentiment, consumers around the world shared their top five health areas of concern related to compromised health expectancy:
- Bones and joint health (51%)
- Mental and emotional health (48%)
- Heart health (46%)
- Immunity (44%)
- Energy levels or tiredness (40%)
Notably, these aging-related concerns span diverse health and wellness areas. Coupled with the complexity of the science behind the aging process, it’s no surprise that consumers have different views on what’s most important in supporting better health expectancy.
