Discover how Unilever’s Oral Care brands Pepsodent and Closeup are driving growth through premiumisation, innovation and consumer insights.
- New product launches have accounted for 30% of growth in the global oral care sector over the past three years[a]
- Unilever’s toothpaste brands are tapping into trends that go beyond cleaning to improve gum health, whiten teeth and bring beauty to the oral care aisle, where our Pepsodent (also known as P/S) and Closeup brands are among the market leaders
- Premium, science-backed innovations are part of our strategy to make Unilever Power Brands unmissable and desirable at scale
Gaurav, how has the oral care segment evolved in recent years?
Oral Care is a large category with almost universal usage across most of our markets. Growth is being driven by consumers moving beyond basic oral care needs and looking for more from their daily routines. There’s increasing demand for premium and therapeutic products that provide advanced benefits and enhance oral beauty.
