Beauty meets oral care
Oral care often feels like a chore. Using the right tools – it can become a treat. The 2024 Healthy Beauty Award winners give proof to this. They include innovative products like a smart electric toothbrush, a sleek retainer cleaner, and a zesty mouthwash. These products make brushing, rinsing, and flossing more enjoyable. They offer benefits such as improved plaque removal, enhanced gum health, and a refreshing experience.
Creative collaborations also add to the trend. For instance, Sanrio recently teamed up with MOON Oral Beauty to celebrate Hello Kitty’s 50th anniversary with a unique limited-edition collection. This includes an electric toothbrush and strawberry mint toothpaste, adding a fun twist to your daily routine. The toothbrush, priced at $79.99, features five custom sonic modes, a two-minute timer, a USB charging base, a travel case, and two brush heads. The vegan, cruelty-free toothpaste, in a playful pastel pink, brings joy to brushing. Moon founder Shaun Neff emphasizes the collaboration’s goal to make oral care enjoyable. The Hello Kitty toothbrush, also a collectible, promises to brighten your morning with its advanced features and six-week charge.
The skinification of oral care
A new wave of oral care brands is also trending. They are repositioning toothpaste as skin care for your mouth. Dental care brands are adopting beauty buzzwords like “prebiotic,” “microbiome,” and “peptides.” This trend, known as “skinification,” applies skincare concepts to non-skincare products, promoting the idea that your entire body, including your mouth, deserves careful attention. For instance, prebiotics in toothpaste can help maintain a healthy balance of bacteria in your mouth, similar to how probiotics work in skincare products.
