Two out of three people of the silver generation (between 55 and 75 years old) maintain that their self-esteem has improved with age. 91% say they feel good or very good about themselves, and half of women over 55 confess to feeling more valuable than before, after overcoming roles and social pressures. Thus, this stage is experienced from personal recognition and internal validation, especially in the female population. In addition, 74% say they continue learning and want to continue contributing. Precisely, men link self-esteem to remaining useful and active, through volunteering, consulting, or family care.
These are some of the main conclusions of the I Study of the BELSILVER Nebrija – L’Oréal Groupe Chair in Communication, Image and Well-being of the Silver Generation, which analyzes how people perceive their well-being at this stage of life, how they value fundamental aspects of themselves (health, well-being, attitude…) and what their opinion is about their visibility in the media space and their role in a society of which they continue to consider themselves an active part. The research develops the concept “Infinite Generation: A life without limits (Well-being – Self-esteem – Visibility)”, has been presented today at the Faculty of Communication and Arts of the Nebrija University, and confirms that self-esteem not only remains, but tends to strengthen with age. This improvement is related to self-knowledge, emotional autonomy and overcoming traditional roles. 94% understand well-being as an integral concept that encompasses the physical, mental and emotional aspects.
