Founder and CEO Georgiana Grudinschi told CosmeticsDesign-Asia that Asia’s beauty market represented an “important opportunity” for the start-up: “Asian consumers are very beauty oriented and conscious. Asia is a very tough, super competitive market that’s five steps ahead. Keratin treatments are quite popular here as well and I think an at-home alternative will catch their interest.”
Dear readers, Welcome in this 32nd edition of the ZOOM, your go-to resource dedicated to…
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