Consumers worldwide now believe a healthy appearance, hygiene and cleanliness and feeling comfortable in yourself is what defines beauty, opening plenty of opportunities for functional, efficacious and authentic innovations, according to Euromonitor International.

This year, beauty trends, ingredients and product development had continued to fast evolve, with many shifts propelled by the ongoing COVID-19 pandemic. But as industry pushed forward with innovation, Euromonitor International said brands and companies had to work to align with a fresh consumer vision of beauty that took the ‘beauty from within’ concept to new levels.
Between June and August 2021, Euromonitor International conducted its latest voice of the consumer survey in beauty amongst 20,000 respondents across 20 core global markets*. The market research firm’s white paper 2021 Beauty Trends: What do consumers want and how can brands deliver? outlined findings, identifying an overall shift in sentiment around what beauty meant to consumers.

“The definition of beauty continues to evolve as consumers become more well-versed in their beauty needs and acknowledge that one size does not fit all,” wrote report co-authors Aiste Kriauciunaite, senior survey analyst, and Amrutha Shridhar, senior consumer insights consultant.

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By Kacey Culliney – 04 Nov 2021