Teeth whitening products look set to become the focal point of oral care, a rising category in the beauty sector that is expected to see exponential growth in Asia Pacific the next few years.

The prolonged time spent at home during the pandemic has led consumers to pay greater attention to personal care, from top to toe.

An extension of that is the emphasis on oral care, especially as people are gradually returning to the normal rhythms of mask-free life.

According to data from Mordor Intelligence, the APAC oral care market was forecasted to grow at a CAGR of 8.05% to reach US$31.5bn by 2025.

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