P4 Inclusive Cosmetics – Deciphering Skin Longevity Biomarkers Through the Innovative P4I Cosmetics Approach by OxiProteomics

The use of accurate, actionable, and specific Predictive Biomarkers of skin health & longevity is essential to support the transition in the direction of Precision and Personalised cosmetics, including consumers’ contributions through Participatory cosmetics, paving the way towards P4 Inclusive Cosmetics.

The P4 Inclusive Cosmetics, which stands for Predictive, Preventive, Personalized, and Participatory Cosmetics, is an innovative approach applied and adapted to cosmetic research. The main goal of P4 medicine is to make medicine more Predictive, Preventive, Personalized, and Participatory, with the aim of improving WELL–BEING and health.

Similarly, the use of personalized cosmetics in dermatology, such as the specific treatment and products formulated for specific skin needs and conditions, is becoming increasingly popular, and we have identified skin–specific biomarkers to drive more targeted formulation approaches. For example, a personalized skincare routine formulated to target acne, sensitive skin, fine lines, or irregular skin tone.

The Cosmetics industry will experience revolutionary changes in the science of aging in 2023, and skin care product trends will focus on preventing skin aging damage caused by cellular processes and external factors. Beauty is being refined for Generation Z, who are looking for preventative anti–aging treatments, and Millennials are not waiting to get old either, they are looking for preventive cosmetics products. The NEW Consumer focus has shifted to seeking prevention versus cure. Next–generation PERSONALIZED BEAUTY PRODUCTS are designed to meet the specific requirements of each customer, taking into account elements such as SKIN TYPE, TONE, TEXTURE, AGE, and LIFESTYLE that provide an alternative to conventional “one–size–fits–all” products.

The Cosmetics industry will experience revolutionary changes in the science of aging in 2023, and skin care product trends will focus on preventing skin aging
damage caused by cellular processes and external factors. Beauty is being refined for Generation Z, who are looking for preventative anti–aging treatments, and Millennials are not waiting to get old either, they are looking for preventive cosmetics products. The NEW Consumer focus has shifted to seeking prevention versus cure. Next–generation PERSONALIZED BEAUTY PRODUCTS are
designed to meet the specific requirements of each customer, taking into account elements such as SKIN TYPE, TONE, TEXTURE, AGE, and LIFESTYLE that provide an alternative to conventional “one–size–fits–all” products. There are many TOOLS available to design personalized cosmetics, and cosmetic companies are increasingly investing in technology to meet the growing demand for personalized products. These tools help to identify a person’s unique skin characteristics, which can then be used to formulate PERSONALIZED products.

At OxiProteomics we set up a novel targeted PROTEOMICS APPROACH for the evaluation, quantification, and identification of oxidatively damaged (carbonylated proteins) in the skin, pointing to the existence of distinct responses, depending on exposome stressors hence the importance of the development of targeted cosmetic products. The identification of specific skin biomarkers associated with particular skin conditions plays and the design of personalized efficacy studies are key parts of driving more targeted approaches in the development of PERSONALIZED BEAUTY PRODUCTS.

The future is now!
The revolutionary P4 Inclusive Cosmetics concept is set to REVOLUTIONISE THE SKIN CARE INDUSTRY, using distinctive biomarker signatures, innovative cosmetic formulations will be personalized to the precise skin needs of individuals or specific groups of people. This personalized approach is the FUTURE of the Cosmetic industry, this approach can unlock deep insights into specific skin needs and deliver personalized solutions and a tailored experience for each customer to prioritize the consumer’s well–being.

Overall, the future of the cosmetic industry is likely to be shaped by a combination of
technology, sustainability, innovation, and consumer demand for PERSONALIZED and WELL–BEING products. With the P4 Inclusive Cosmetics concept leading the research, we can expect to see a NEW ERA of skincare products that put the individual at the center of the product development process.