Do we need AI for skincare? The global cosmetic products market is continuing to grow. At the same time, beauty companies face intense competition, and customer loyalty is becoming more challenging to maintain. Manufacturers must constantly develop new ways to retain their existing customers, attract the attention of potential customers, and sell their products. The audience for beauty products is getting younger, driving a global trend towards digital technologies based on artificial intelligence in the traditionally conservative, luxury-focused beauty space.

Many businesses have suffered as a result of the Covid-19 pandemic. For some brands, the online shift had a surprisingly positive impact on online sales. With most of our purchases and engagement now happening online, brick-and-mortar stores are shifting to a digital-first approach, moving with them their marketing budgets.

AI tech will allow us to create unique, fully customized, effective cosmetic products and gadgets. It will also make personalized and productive communication with brands the industry standard.

The main engine of modern technological change is artificial intelligence, which is already changing every aspect of our lives, from how we live to the way we work and how we communicate