Proving that your product performs as you claim it does can build trust in your brand. Scientific evidence of your marketing claims gives your consumers confidence that your product’s performance is based on evidence.
Over the past 10 years advances in high resolution imaging have been used extensively to inform the proof of efficacy in support of performance claims. In this webinar, Dr Chris Pickles, Consultant to Lucideon, will discuss:
A number of case studies will be used to explain how imaging studies can be used to form the basis of successful marketing campaigns. These will include:
Roger Guillemin identified the molecules in the brain that control the production of hormones in…
In 2007, Sinclair wrote the article “Healthy Hair: What is it?” in which he stated,…
We spoke to John Chave, director-general at trade body Cosmetics Europe, about changing regulations, what’s…