By Denise Herich
The Benchmarking Company’s August 2025 primary online study of 3,460 U.S. female and 239 male beauty and personal care buyers has uncovered the concerns consumers currently experience with their scalp, the products they’re using now to combat those worries, and the innovative solutions they’re seeking from the beauty and personal care industry to help solve them.
Based in sun-seared San Diego, Denise Herich is co-founder and managing partner at The Benchmarking Company. The Benchmarking Company provides marketing and strategy professionals in the beauty and personal care industries with need-to-know information about its customers and prospects through custom consumer research studies through its 250,000+ female PinkPanel database, focus group, and consumer in-home use testing (IHUTs) for claims substantiation and risk mitigation.
