How Beauty Can Bridge the Gap Between Women’s Wellness

While women make up almost half the population, women’s health and wellness have largely been underserved and underfunded. According to the World Economic Forum, women’s health receives only 5% of global health care research and development funding. Of that 5%, 4% goes toward women’s cancers and 1% goes toward all other women-specific health conditions (25% of which goes toward fertility research). McKinsey Health Institute calls this gap a $1 trillion industry opportunity, one that can dramatically improve the health and lives of women everywhere.