From the 18th century to the Kpop wave, discover the roots of a visual culture that has conquered the world!
A major cultural powerhouse, South Korea is now setting trends and inspiring a globalized generation. At the forefront of this wave, K-Beauty is imposing a holistic approach to beauty that is typically Korean and establishing a true aesthetic. Going beyond simple cosmetics, it is forging new standards and creating striking and unique imagery.
Bringing together masterpieces from the collections of the Guimet Museum and major South Korean institutions (paintings, photographs, advertisements, dresses, and beauty accessories from the 18th century to the present day), the « K-Beauty » exhibition deciphers its codes and shows how they are part of a centuries-old tradition, between balance and virtue, naturalness and sophistication.
